Vitura’s Bold Bet: Hybrid Care Revolution Sweeps Australia

Vitura Health’s Heyday deal unlocks faster, smarter care by fusing virtual access with expanding clinic networks.

11 Jun 2025

Australia’s telehealth market is entering a new era as Vitura Health spearheads the rise of hybrid care with its acquisition of Heyday Medical Clinic. Announced in May 2025, the deal promises to transform healthcare access by seamlessly blending virtual consultations with in-person clinic visits, reshaping care delivery for thousands of Australians.

Vitura’s latest move strengthens its rapidly growing joint venture, Flora Holdings, by combining Heyday’s clinic network and patient base with established telehealth services. The acquisition is valued at A$350,000 in cash and an equity offer to Heyday’s parent company. It also includes a non-compete clause, ensuring Vitura's exclusive growth territory for the next year.

Market analysts are calling this a turning point for digital healthcare. Vitura is not simply buying clinics. It is integrating them with telehealth systems to offer patients streamlined, flexible care across channels. The deal is expected to be particularly impactful in specialised areas like medicinal cannabis, where both Vitura and Heyday already hold strong positions.

“We are very pleased to be joining forces,” said Vitura CEO Geoff Cockerill. “We are confident that their best-in-class patient care and quality brand name will enable the expanded Flora joint venture business … to deliver on its full potential.”

Dr. Priya Ayyar, Heyday’s clinical lead, echoed this sentiment, noting that the combined model empowers patients with more choice, faster access, and personalised care.

This hybrid approach reflects a growing global trend. Patients increasingly demand both the speed of virtual healthcare and the reassurance of face-to-face interaction. Vitura’s strategy positions it at the forefront of this shift.

While expanding physical clinics will require investment and operational scaling, many see this hybrid model as the clearest path forward. With this acquisition, Vitura gains a stronger market foothold and sets the pace for a future where convenience and comprehensive care go hand in hand.

As Vitura leads this charge, other healthcare providers may be prompted to follow, signalling a decisive shift toward integrated, patient-first care across Australia.